017. The Power of Consistency in Finding What You Seek with Dorie Clark

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You (Harvard Business Review Press,), Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes. It was also a Washington Post bestseller. Her books have been translated into Russian, Chinese, Arabic, French, Polish, Korean, and Thai.

Clark, whom the New York Times described as an “expert at self-reinvention and helping others make changes in their lives,” consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, and Yale University.

A former presidential campaign spokeswoman, Clark is an adjunct professor of business administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain. She has guest lectured at universities including Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the University of Pennsylvania’s Wharton School of Business, the University of California-Berkeley’s Haas School of Business, Georgetown, NYU, the MIT Sloan School of Management, and the University of Michigan.

Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC. She is also a regular commentator on Canada’s CTV and was named one of Inc. magazine’s “100 Great Leadership Speakers for Your Next Conference.”

A former New England Press Association award-winning journalist, Clark directed the environmental documentary film The Work of 1000, and was a producer for a multiple-Grammy-winning jazz album. 

At age 14, Clark entered Mary Baldwin College’s Program for the Exceptionally Gifted. At 18, she graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School. You can download her Entrepreneurial You self-assessment at dorieclark.com/entrepreneur.

Key Ideas in the Episode with Dorie Clark

  • Dorie grew up in North Carolina, where she went through school at a very accelerated pace, graduating from college very young, and taking that as an opportunity to escape a world where she didn’t feel she quite fit in.
  • She struggled to find a single path of success, and quickly learned a core lesson of her work today around perseverance and consistency. This becomes a theme for so much of her coaching and writing work, and the basis of a lot of what we discussed in the show.
  • Serving people in a true way–by being in touch with and working from your true values, interests and expertise–is the path to your greatest success.
  • To find success, you have to apply yourself with apply yourself, be consistent and persistent. That’s how you will get results. She learned that first hand, after taking two to three years and writing several hundred articles for top publications before she got activity and outreach as a result of all of that effort. While that may sound daunting, the results make it worth it, while also create a huge moat around you in terms of the effort someone else would have to put in to replicate your success.
  • The qualities that may make you a success at one time or in one situation in your life may actually work against you in another, so it’s important to think about your fit and why you will be success in each new situation we enter into.
  • When trying to get your message out, Dorie shared questions to get you thinking about what you need to do. What is it that makes me qualified to deliver the message I want to deliver? How can I demonstrate or show that? How can you do the things that come out of these questions?
  • She shared a self-assessment exercise, which is linked below, to help get you started on the journey of


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